2% of North American Publications Use Remade Paper Content ...

CHANHASSEN, MINN., May 27, 2011 /NewsRelease/ - Experience Life was recognized for its many initiatives to reduce waste and improve distribution efficiency, which include offering reduced subscription rates for its digital edition and for new and renewing print subscribers who pay online. Unsold newsstand copies from the magazine are shredded and sold to papers recyclers. And, in 2009, the magazine began to allow associates of parent company Life Time Health and fitness to opt out of receiving the magazine * conserving thousands of pounds of paper each year.

Unsold newsstand copies from Experience Life magazine are shredded and sold to papers recyclers

Experience Existence magazine has gained the 2011 aveda environmental award for Magazines in the Best Distribution category. The actual pioneering healthy life style magazine joins a new roster of honorees containing included Mother Jones, Utne Reader, Mother Earth Information, Natural Health and additional industry leaders. The actual award, founded within 2005 by Aveda, a leader in corporate environment sustainability and obligation, and Green America, the nation?s leading green economy organization, illustrates environmental innovation within the consumer and business-to-business publication industry.

Rachael Ostrom, Aveda?s professional director, consumer proposal, called Experience Life one of the ?clear leaders in environmentally liable magazine publishing.?

Eco-friendly America Better Document Project director Joe Locantore noted that Experience Life as well as other Aveda Award winners jump out in an industry by which less than 2 per cent of North American publications use any remade paper content whatsoever. ?Despite attempts by a number of in the paper as well as printing industry in order to confuse the issue,? he said, ?these magazines understand the environmental benefits of using recycled paper.?

Published by Existence Time Fitness, Inc. (NYSE: LTM), Experience Life has been a leader in environmental stewardship since its launch throughout 2001. The magazine employs recycled paper (at present, minimum 30-percent post-consumer recycled as well as 90-percent de-inked fiber, processed with out chlorine) that is licensed by the Forest Stewardship Authority, an independent organization founded to promote the responsible management of the world?s forests.

?Our whole team is actually delighted and privileged to receive the Aveda Enviromentally friendly Award,? said Pilar Gerasimo, Publisher in Chief of Experience Life. ?As a health-focused magazine, we have seen ecological health being a prerequisite to individual vitality, and we realize that both our particular person and collective well-being depend on the sustainable energy source of a healthy, thriving planet. In addition to our distribution efforts, we?ve put a great deal of attention on choosing papers, producing methods, digital and operational initiatives that help us walk our own talk in this area. Were grateful for the recognition this award symbolizes and excited to get part of what we notice as a positive, crucially important evolution in your industry.?

For more information about Experience Life visit ExperienceLife.com. The May issue, featuring competing climber Alex Puccio, hit newsstands April 20.

About Experience Life
First published in 2001, Experience Life is an award-winning, healthy-lifestyle magazine committed to assisting its readers improve their health and fitness while taking pleasure in more satisfying, authentic as well as meaningful lives. That covers a wide variety of quality-of-life topics, including health and nutrition, physical fitness and athletics, private wisdom, stress-management, sustainable life style, active adventures plus much more. Published 10 times annually, Experience Life is available by request and on select newsstands nationwide, including many Whole-foods market and Barnes and Commendable stores. It currently enjoys a blood circulation of more than 600,500, with an MRI-estimated reach of two.7 million. To find out more about Experience Life, including 7 years of archived content material, please visit the award-winning ExperienceLifeMag.com.

About Life Time Fitness, Inc.
Because Healthy Way of Life Firm, Life Time Physical fitness (NYSE: LTM) delivers the particular certified professionals, extensive businesses and incredible destinations that help folks positively change their lives every day. The Company?s healthy way of life method enables its buyers to achieve their health along with fitness goals by starting their areas of awareness ? or acquiring new passions ? both inside and outside associated with Life Time?s distinctive and large sports, professional fitness, family recreation as well as spa destinations. By May 10, 2011, the Company operated 95 centers under the Life FITNESS? and LIFE TIME ATHLETICSM brands primarily in suburban locations in 21 years of age states and Twenty-six major markets. More information about Life Time facilities, programs and solutions is available at lifetimefitness.net.

Contacts

Life Time Fitness, Inc.
Erica Dao, 952-229-7805
edao@lifetimefitness.org

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